Episode 21
Do discounts cheapen shops?! Let's talk marketing with Aaron and Jay
Aaron and Jay dive into the topic of Marketing and how discounts are viewed both negatively and positively. Aaron shares his strategies about marketing and discounts. He digs into how strategy turns into data and data drives his business to higher revenue. This divisive topic seems to spark strong controversy in the industry. Hear how a successful shop owner views the topic and why he just doesn't get it when people get hot on the topic of discounts.
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