A Shop Model That Provides Financial Advocacy For Our Customers With Rob Choisser

Customer Advocacy. It’s a big part of what we as automotive professionals. Technicians advocate with complete and accurate inspections, and our Advisors help customers understand what is needed on their cars. What would happen if we took this concept to the next level? That’s exactly what guest Rob Choisser of Choisser Automotive Services did. He found himself furious at the fact that so many people make poor financial decisions about their cars from a lack of financial education, the lies told to us by society, and misconceptions about the nature of the car itself. So, Rob built his entire shop model around helping his customers gain freedom from this trap. The result is a thriving, profitable shop, with raving multi-generational customers who are actually financially better off because of his process. This concept is a game-changer for our shops, our customers, and the industry.

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